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The site alltoolrental.com had the following on the homepage, "Welcome to Alltool Rental, the friendliest, most professional family owned and operated rental house in south Florida, established in 1969! View our Equipment Rentals Catalog." I noticed that the website said " Alltool has dealer status on most everything we rent or sell." They also stated " You can purchase rugged rental-ready equipment directly from us at a discount. As a bonus we stock parts and can service all your purchases rapidly! Retail Equipment For Sale. Serving the Miami, Fort Lauderdale, Hollyw." The meta header had Alltool Rental as the first keyword. This keyword was followed by Equipment rentals Miami, Fort Lauderdale, and Tool rental Pompano Beach which isn't as urgent as Alltool Rental. The other words the site used was Hollywood FL. auger is also included but could not be viewed by search crawlers.